brief                   

SAFILO – PHYGITAL SHOWROOM

CHALLENGE?
LET’S GET PHYGITAL SHOWROOM

idea                   

For the Headquarter located in Padova we’ve developed a showroom which combines both a physical and digital experience.

We want to give an integrated premium, innovative and especially customised experience between online / offline to opticians who choose TH. The new showroom has been developed like a “concept store” that will tell the brand through a mix of design & technologies. It's a new example of retailtainment.

There, we can find different technologies used respecting the creative concept: from the interaction with the nfc devices placed in the showroom, to the touchscreen experience of the digital table

The new showroom represents an original tool for the commercial and brand teams, as well as for the Tommy Hilfiger Eyewear wholesale clients. Tommy’s collection are showcased on a digital mirrored wall 5 meters long and 2 meters high. The products interact with the table thanks to the use of tags, making the user experience more engaging.

Area: Fashion
Type: B2B
Goal: Make the shopping experience user friendly and personalized
Services: Design - Strategy - Development

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